Artist Profiles

LAY LOW

Lay Low began producing and recording music over 12 years ago as a means to both escape and connect. While many in his circles fell prey to violence, drugs, and poverty, Lay Low began to produce beats and create lyrics. This escape felt necessary, he says, as a way to avoid the traps surrounding him and to give himself a voice. He still has the cassette on which he recorded his first beat, made using just a sampler and a 4-track.

He was inspired at a young age by a close friend who was a member of one of Toronto’s earliest Hip-Hop crews, the Cryptic Souls Crew. Since then, he has consistently surrounded himself with hip-hop culture: graffiti, breakdancing, lyricism, and DJing. To date, he’s worked with innumerable artists and toured internationally. He plans to keep using music as his medium of expression and reaching out to his community through his art.

BENNY BLANCO

Benny Blanco was born in South America and grew up in downtown Toronto. He is the youngest of five siblings and a father to one child. He came to Canada at a young age. He was deported to his home country to later return back to Toronto.Benny believes that true art is founded in struggle; true victory is succeeding without a silver platter. Scramblers Inc is not just a label, fashion statement or a brand. Scramblers inc is a lifestyle. Benny says anyone who has a goal in life or has a dream to better themselves is a Scrambler. What Benny and the Scramblers do is not merely music or entertainment, he professes, but a movement with the motive to do better, live better, and lose themselves in catharsis.Benny does not take chances for excitement. He takes chances to accomplish his goals and provide for his child.He believes you have to roll that dice even if your life is on the line. ” I don’t gamble I Scramble’.
Music is in his blood. He gets his inspiration from life and he is driven to get to where he feels he deserves to be. Benny aims to tell his story and channel his energy in a positive way. Self-improvement is never-ending for Benny. “The only man I aspire to be better than is the man in the mirror.

JAMES SCRAMBLES

James Scramble’s is of Chilean, Trinidadian and Irish decent. He was born in Toronto then located to Miami where he spent four years of his childhood.He then later returned to Toronto and moved to Mississauga where he attended high school. He is the oldest of one sibling and a father of two beautiful daughters. James has toured with Lay Low in Colombia for 2 consecutive years were they have performed in cities such as Cali, Bogota, Medellin and Cartagena. James tries to push the boundaries while still bringing hip-hop back to its roots. “I feel like in this life you have one attempt at getting whats yours”. His daughters are the reason he keeps pushing his way to the top. I grew up appreciating everything I attained in life, because I knew how difficult it was to get. With every move comes strategy ,and percise planning. Nothing was ever given to me. Anything I can call mine was all dedication and earned. Those in my circle I stood front line with, started with and going to toast with in the end.

SONO

Born in North York, Toronto, Ontario in 1986. Sono lived a nomadic lifestyle moving from the east end of Toronto to the west, where he adopted the name Sonoras while emceeing with his peers in high school. Derived from the word sonorous, his lyrics are deep, rich in content and style of delivery is impressionable over instrumentals he performs on. Sonoras or Sono for short, later to find out the name Sono meant “I am” in Italian which became the new meaning behind the name. His music focuses on personal themes and sociopolitical concerns of his community, homeland and international relations. His lyrics are embellished with spiritual imagery and urban realism that are seasoned by a cold truth and honest perspective from the streets.